Brand Design

Easter at NewSpring 2025

In my role at NewSpring Church, I have the privilege of creating brands for our events and teaching series alongside our creative team. In 2025, I served as the designer for our Easter series titled Who Is This Man?—a study through the Gospel of Mark. I aimed to reflect Mark’s urgent and direct tone through bold colors and a sense of movement.

Colorful collage with the text 'Who is this man? The Gospel of Mark' overlaid, featuring various abstract and biblical imagery on textured background.

The series look centered around a collage built from photos my team captured on a previous trip to Israel. The background texture came from an image of what many believe to be the tomb where Jesus was buried, grounding the design in both history and emotion.

Four magazine covers with the question 'Who is this man?' and the title 'The Gospel of Mark' at the top, two magazine covers with the title 'Easter at Newspring' in different styles, one in maroon text on a white background and the other in white text on a light blue background.

I created a set of lockups that could flex between the series identity and the broader marketing for our Easter services.

Abstract collage with text reading 'Who is this man? The gospel of mark' overlaid on a textured background with various colored shapes, floral, and nature-inspired elements.
Dark red and black abstract floral pattern with roses in the corners.
A promotional graphic for a religious event titled "Week Four: Jesus, the Healer" featuring a smiling, bald man with glasses in a white shirt standing behind a pulpit or podium, with colorful lights and abstract design elements in the background.
Promotion for Newspring Church's live broadcast on YouTube at 9:15 AM and 11:15 AM with a colorful, blurred background.
Posters of a man with a beard, holding a book and speaking, with a colorful abstract background, event details, and the name Brad Cooper.
Invitation to an Easter event at Newspring Greenville, includes address and schedule of gatherings, with Easter Sunday services on April 20 at three different times.
Easter at Newspring event invitation with dates and times for Maundy Thursday, Good Friday, and Easter Sunday gatherings, website URL, colorful border at the bottom.
91271.Easter at NewSpring '25,Why do we Celebrate Easter? Carousel-03.png
A confused emoji face with a multi-colored gradient background.
A man with a beard and bald head, wearing a white shirt, standing behind a lectern with arms raised, speaking or praying, with Scripture text on the left side of the image.
An abstract, blurred background with various pastel colors including pink, purple, blue, green, yellow, and red.
Two blank sheets of paper with a header that says 'Welcome to the Prayer Room' in large blue text, decorated with colorful lines at the top and bottom.
A digital infographic titled 'The Triumph of the Cross' illustrating the biblical story of Jesus' crucifixion, with sections for Caesar and Jesus detailing the events leading to the crucifixion, and notes on the right side. The background is a beige
A man in a bright blue blazer and white shirt speaking on stage with a colorful background and the text 'Pascua en Newspring Semana Diez' in Spanish.

This brand extended across a wide range of print and digital applications—from Sunday morning presentations and social media assets to campus templates and large-scale road signage—creating a cohesive and immersive experience for guests at every level across our 13 campuses.