Brand Design
Easter at NewSpring 2025
In my role at NewSpring Church, I have the privilege of creating brands for our events and teaching series alongside our creative team. In 2025, I served as the designer for our Easter series titled Who Is This Man?—a study through the Gospel of Mark. I aimed to reflect Mark’s urgent and direct tone through bold colors and a sense of movement.
The series look centered around a collage built from photos my team captured on a previous trip to Israel. The background texture came from an image of what many believe to be the tomb where Jesus was buried, grounding the design in both history and emotion.
I created a set of lockups that could flex between the series identity and the broader marketing for our Easter services.
This brand extended across a wide range of print and digital applications—from Sunday morning presentations and social media assets to campus templates and large-scale road signage—creating a cohesive and immersive experience for guests at every level across our 13 campuses.