Brand Design
Easter at NewSpring 2026
One of my favorite parts of my role as a Designer at NewSpring Church is getting to create brands for different series and seasons. In 2026, I got to create the visual identity system for Easter. This Easter was especially special to me because it was the first year our multi-site church hosted unified Prayer Rooms at each of our campuses. I got to curate, create, and even write content for the 13 different spaces of prayer hosted throughout South Carolina for Holy Week. This brand was also developed into an eight day devotional book for every person at our church.
The series leading up to Easter was focused on the seven signs in the gospel of John. I began this brand by hand-painting symbols for each sign and also painted background elements by working in numerals of seven. The colors were meant to be earthy and grounded—each week leading toward Easter got intentionally brighter, with consideration of the weight of days like Maundy Thursday.
