Creative Direction, Brand Design

Greenville Coffee Fest

Designing the brand system and leading the creative direction for the Greenville Coffee Fest in late 2025 was an absolute joy. This one-day event is a celebration of the Greenville coffee scene, designed to highlight the beauty and craft of our local shops and roasters. I collaborated intimately with the festival's organizers to make their dream feel tangible through a vibrant, fully realized brand identity. The event is slated for early 2027 and more details can be found on their Instagram.

Final deliverables included a Brand Guide, Canva Brand Kit, Social Media Templates, and a curated Stock Image Library,

Moodboards

Direction One: Refined Nostalgia

Direction Two: Friendly Chaos

Round One Designs

Final Designs