Product and Brand Development
Rhis: A Modern Gin Brand
Rhis is a modern gin brand. Rhis is for Friday nights, Monday evenings, and every moment worth celebrating in between.
When developing Rhis originally, emphasis was placed on the power of influencer marketing. When revising this project a year later, greater emphasis was placed on the larger market of young adults across major cities. When revising, the saturated liquor and spirit market was researched in greater depth to better understand competitors.
My roles in this project included: ideation, logo creation, product development, website design, and product pitch direction.
Rhis originally existed as a “feminine” gin brand. In order to serve a more inclusive audience, Rhis has been repositioned as a modern gin brand. Now, Rhis aims to serve users of any gender. Further, the more traditionally feminine colors were edited to more closely align with the ingredients used in the production of gin.
The digital platforms for Rhis aim to connect with customers and potential customers. A key asset of the website is the Recipes page that strives to inpsire visitors to try new drinks, and to try them with Rhis gin.
The First Iteration of Rhis
Most photos are not my own, mockups were produced in Photoshop.