Brand Expansion and Art Direction
Art + Design Week 2022
Art + Design week, an annual series of events aiming to celebrate all disciplines in the A+D department at the South Carolina School of the Arts, created the opportunity for me to assist in expanding an existing brand system to create a distinctive event identity.
After developing an event identity, I led two junior designers to create content for each event’s respective touchpoints.
Began and led two junior designers through an ideation process in FigJam. Established a condensed direction that incorporated ideas from everyone on the team.
Designed the primary posters for the week of events.